Revenue Execution Complex, Buyer-Led Environments

We live in a buyer-enabled world where buyers see everything, compare everything, and filter out all but the strongest sales and marketing activity.

After more than two decades across enterprise sales, marketing, and commercial leadership, my work focuses on how organisations win and grow revenue in complex B2B environments.

My work focuses on strengthening revenue execution in these environments.

Core Perspective

Every buying decision operates across three layers:

Business — strategy, risk, measurable impact
Role — KPIs, political pressure, accountability
Self — judgement, reputation, personal risk

Revenue performance depends on how well commercial teams align around all three.

What I Do

Grow revenue through sales leadership and personal sales accountability
Design and execute go-to-market strategy
Improve new business acquisition and strategic account growth
Align sales and marketing around target accounts and opportunities
Design and implement account-based marketing (ABM) programmes (enterprise, one-to-one)
Support sales teams and leaders on deal strategy and execution
Build and refine pipeline, messaging, and commercial approach
Develop commercial capability across teams (sales, marketing, leadership)
Translate strategy into practical programmes, content, and execution

Where I Work

Enterprise and complex B2B environments
High-value, multi-stakeholder sales
Situations requiring more coordination between sales, marketing, and leadership

Ways I work

Commercial leadership / interim roles
Project-based or fractional support
Specific commercial initiatives or programmes

What people who know my work say

Jill Wiltfong. CMO. Korn Ferry

"...a remarkable ability to develop comprehensive and strategic solutions to complex challenges...He acts as the vital link that unifies the realms of marketing and business development".

Jason Young. Global Sales Director. Aress SaaS

"He has an impressive ability to take complex business strategy and simplify on the Sales Cloud and Pardot platforms. Implementing Salesforce throughout the organisation resulted in a completely new way manage sales, create demand and nurture leads. A pleasure to work with"

Cheryl D'Cruz-Young. Sustainability Leader, Global Energy

"Simon's energetic approach is wonderful, his sessions were highly engaging; they were structured to increase our team's capability and enthusiasm His practical advice led to several new opportunities, and I wholeheartedly recommend working with Simon".

Flooris van der Walt. Head Group Talent. Oerlikon

"Simon is an excellent communicator. He has the ability to see what are the critical essences of personal and organisational challenges and provide clarity to focus on the highest impact areas. He can see the world from a client’s point of view and adds considerable knowledge of the leadership and talent industry to turn complex concepts into practical reality. I would have no hesitation in recommending Simon".