Commercial Growth. Accelerated Leadership.

Who I am

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I've spent twenty five years inside some of the world's leading professional services and leadership organisations. I've led sales, marketing and go-to-market programmes. I've carried personal revenue targets. I've run a business with equity on the line.

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I've seen both versions of how growth actually happens. The after-the-fact, polished boardroom story and the messier human reality underneath. That gap is where most commercial strategies fail.

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I'm drawn to the edges of things. I help complex organisations grow in increasingly difficult markets.

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I tend to be most useful when the obvious answers have stopped working, and something more aligned to reality is needed.

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Working with founders and senior leaders

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I work directly with owners and senior leadership teams as a senior commercial partner. Not as an outside consultant, but as someone who thinks and operates alongside you. People I work with often say,” we need to be more strategic” but can’t really articulate what’s not working.

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Usually, it comes down to the same fundamentals and my focus is on the ones that connect directly to revenue: go-to-market strategy, how you position and sell, how your marketing and sales activity actually work together, and how your leadership team is aligned around growth.

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I've done this at the highest level inside Korn Ferry, DDI, EZRA and my own company. I know what works and what just looks good.

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Leadership Development for a World That Won't Stop Changing

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The traditional model of leadership development is breaking down. Expensive programmes built on proprietary frameworks and generic assessments are designed for a world that no longer exists. AI is accelerating that redundancy.

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I'm working on what comes next. The hypothesis is simple: bespoke leadership insight created in real time using AI delivered by experienced humans who know how to turn insight into genuine behaviour change. Faster, more relevant and less expensive. 

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I've spent twenty-five years inside the organisations that built that old model. I know what it got right and what it got wrong.

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This is still taking shape. If the direction interests you, I'd welcome a conversation.